Pelle Lundberg photography

Pelle Lundberg

Food, beverage, still life and portrait photographer

Pelle Lundberg has worked with photography since he was 16 years old. He is a master of all aspects of food and still life photography, from setting the perfect light to creative solutions for demanding photo tasks. Pelle is also a sensitive portrait photographer and popular among clients for his social skills and friendly demeanor.

With about twenty years of experience, Pelle has a large number of commercial clients, many of whom are in various areas of the beverage business.

Born and raised in Stockholm, Pelle is based in his live-work apartment, which has a fully furbished kitchen and photography studio in an old industrial building in central Stockholm that offers ample space and beautiful natural light.

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Paloma Rincón

Food, drinks and still life photographer
Paloma was born and raised in Mexico, that´s where her use of color and her love for the hand made and the crafts come. She spent her childhood building and painting sets for her dolls to
Based in Madrid, Spain, she works worldwide. From experimental and personal projects to commercial assignments for big companies.
She creates visual games in the intersection where photography meets sculpture, design, instalation or illustration. With a playful and contemporary aesthetic approach, the resulting images showcase the organic world and beautiful designs of nature into graphic compositions with bold colours. Her photographic images are the result of a meticulous planning process, resulting in a selection of props, textures and lighting techniques that all come together in a unique harmony. Paloma combines an accurate use of technique and the creativity of a craftsman. Playing with reality, the beauty of handcraft recovers its value and magic.
Her clients include a wide variety of names, from huge corporations to smaller brands, magazines and institutional clients such as: Coca-Cola, Swatch, Google, Ford, Ikea, Samsung, Kleenex, Toyota, Vodafone, Schweppes, Absolut, Sonos, San Miguel, J&B, Royal Bliss, Jotun, Universal Music, Architectural Digest, Neo2, Esquire, among many others…
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Frida Wismar

Frida Wismar

Food, beverage, baking, cookbook photographer

Easy-going, down-to-earth and tremendously creative, Frida Wismar is the rare kind of food photographer who won’t only shoot the photos – but will also set the table, write the recipe and cook the meal.

Educated at Beckmans College of Design, Frida has a history in fashion as a designer and stylist. She has worked as a food photographer on editorial and commercial assignments for about ten years and is (already!) the photographer behind over 20 cookbooks (four of which have yet to be published, and of course, not all featuring her food). Frida lives on a ranch outside Stockholm with her big family: her husband, four kids, two horses, a dog and a cat.

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Office: Brahegatan 4, plan 5, Stockholm
Phone: +46 70-730 84 48